Digital badges are the online equivalent of established offline signs of achievement, affiliation, skill and experience (e.g. medals, trophies, certificates, sports jerseys and more). Digital badges, pins, patches, stickers and other forms of social merchandise are redefining the way users tell their stories online. When connected to meaningful commitments, achievements and distinctions, these objects are particularly powerful: they empower users – without brag or boast – to establish credibility and demonstrate pride and passion and, in a moment, communicate highly nuanced messages.
When offered via Basno, a badge is always limited-issue and invitation-only. Basno badges are uniquely marked with a serial number, 2D barcode and an encrypted watermark. Each one can be specifically authenticated, stopping impostors from taking a screen-shot and claiming to own a badge they do not. The badges are also stored in a secure online vault on basno.com but are also designed to be displayed by their owners on all major social networks or personal blogs.
In general, we believe people use the things the own to tell their stories. They fill the shelves of their homes, the walls of their offices and even their wardrobes with objects they’ve collected over the years and then use those objects to communicate nuanced messages about who they are, what they’ve experienced and where their passions lie. Goods of all forms provide users the opportunity to establish credibility and demonstrate pride and passion in a passive and often third-party validated way. Basno empowers people to do this online.
Why to own an object on Basno, including the authentic badges offered on the platform, is really subject to any given user’s appraisal of the badge and what it means to them. What we guarantee is that the owner has access to the information necessary to properly evaluate goods offered on the platform. We want users to know who created and distributed an object, we want them to understand whether that object is available by invitation only or whether it’s open access. And if it’s open access, we want them to understand how limited a release it is or is not. We believe that by guaranteeing transparency on those topics users will be equipped to make snap assessments of value, as they do every day.
