Verified Issuers stand at the core of Basno’s services. Badges and other digital goods distributed by high quality, verified brands exclusively to recipients who have achieved a meaningful threshold (e.g. finishing a race or course of study) are best suited for the profile-focused social web and, in both digital and physical forms, are items that people love to collect, cherish and display!

Verified Issuers on Basno have access to exclusive resources to customize and control branded digital objects with added precision and impact.

1. Badge Templates: Verified users have access to badge templates that other users do not. For the moment, this means that Verified Issuers can access special edition silver-framed badge templates. As we make more object templates available in our design center, Verified Issuers will always have access to some shapes that non-verified users do not.
   
   


2. Badge Customizations: Every aspect of a badge can be customized to help Verified Issuersreachtarget badge owners and their networks with maximum impact.  Personalizations also ensure that a badge experience is in line with a brand’s overall strategy and that badge campaigns are properly implemented to promote value-creating behaviors. Indeed, issuer customizations and personalizations across the entire life-cycle of a badge serve to enhance that badge’s power as a tool for engagement and promotion. The primary areas for badge customization are: the sender, subject and body of an invitation email; the message to accompany the badge image users share on Facebook, Twitter and LinkedIn; and specific call-to-action links integrated at the bottom of any message shared on Facebook to help convert interested badge viewers into future badge owners.
   


3. Badge Tracking and Measurement: Verified Issuers may also access detailed tracking and measurement statistics that help evaluate the impact and reach of a given badge campaign. This helps them understand how well badges have been received by their audiences, on what networks users have shared their badges and what impact those badges are having from the perspective of creating impressions and directing targeted traffic.

Getting Verified by Basno is very easy. The easiest way for Basno to verify a given user, and therefore make the features above available to them, is by “whitelisting” that brand or organization’s Twitter tag. By submitting the “Get Verified” form, Basno initiates a very basic review of the submitted Twitter tag and Company Website primarily to confirm that hosted on the Company Website is a link to the specified Twitter tag. Upon confirmation of those details and a subjective review, Basno places the submitted Twitter tag on its Verified Issuer list, such that upon signing in with Twitter on the Basno sign in page the user is recognized as having been Verified. Users that have already been verified by Twitter are automatically recognized by Basno as a Verified Issuer.

Get Verified today!

Posted at 6:46pm.